In the 1950s, the pioneers of the modern sex therapy movement, William Masters and Virgina Johnson, were changing the way Americans thought about and experienced sex. ... Masters WH. When it is not working well, it is because there are barriers to its natural expression. Sensate Focus Exercise: Non-Sexual Intimacy Sex is a natural function. In the 1970s, pioneering sexologists William Masters and Virginia Johnson, a married couple, developed a groundbreaking technique for heterosexual couples with sexual challenges. … When Masters and Johnson began their work in 1957, human sexuality was a largely under-analyzed area of study. Research. Download full-text PDF Read full ... and joint publications of Masters and Johnson began only in 1960 and continued for little over two decades. The technique of sensate focus was initially developed as a sex therapy technique by Masters and Johnson in the 1960s. Developers of ‘The Squeeze Technique’, Virginia Johnson (left) and William Masters (right). Masters and Johnson (1994) developed Sensate Focus to help couples learn about themselves and each other, and to move towards a more fulfilling intimate relationship. • Masters and Johnson reported a failure rate of about 20%, which implied a success rate of 80%. However, two problems continue to plague the understanding and application of these techniques. By focusing on the sensations of First, clear and detailed information about the underlying concepts, original intent, and specific … Introduced in their book Human Sexual Inadequacy “sensate focus” has, since, been the foundation of clinical sex therapy. This chapter focuses on the concept of sex as a natural function that underlies Masters and Johnson's therapeutic model, and the behavioral and attentional techniques of Sensate Focus that represent the core of their treatment program. MODIFIED MASTERS JOHNSON TECHNIQUE IN THE TREATMENT OF SEXUAL INADEQUACY IN MALES PURNIMA GUPTA1 GOURANGA BANERJEE* D. N. NANDI3 SUMMARY 21 married men were treated for erectile defect and premature ejaculation (both primary & aecon dary) by modified Masters-Johnson technique. Masters and Johnson were among the first American … It involves a series of behavioral exercises that couples do together in … Masters and Johnson’s Sensate Focus techniques have informed the sex therapy field for over four decades. Sensate Focus was developed by William Masters and Virginia Johnson, who were key figures of psychosexual … It is a gentle way to improve a couple's sensuality and spontaneity whether they experience sexual difficulties or not. The aim of Sensate Focus is to build trust and intimacy within your relationship, helping you to give and receive pleasure. Sensate Focus is one of the main techniques used to cure sexual problems without using medication. • There is a lack of carefully controlled studies that investigate the success of various therapies compared with other therapies. Masters and Johnson’s concepts and techniques Confusion about Masters and Johnson’s conceptualization and implementation of Sen-sate Focus, and their precept of sex as a natural function that is its underpinning, devel-oped almost immediately after the publication of Human Sexual Inadequacy.